Connect Marketing Spend to Revenue Outcomes
Revenue and growth planning platform that helps CMOs, Growth Leaders, Sales, and Finance teams connect spend to pipeline, forecast with confidence, and present board-ready plans — all in one intuitive workspace.
Everything You Need to Connect Spend to Revenue
Stop jumping between spreadsheets, dashboards, and platforms. Get one source of truth that connects marketing spend, pipeline health, and revenue outcomes.
Pipeline Calculator
Reverse-engineer revenue targets to required leads, opportunities, and marketing spend. Model different scenarios and see exactly what it takes to hit your numbers.
Campaigns Hub
Unified Google Ads and Facebook Ads campaign management. Real-time performance metrics, cross-platform insights, and bulk optimization actions in one dashboard.
ROI Calculator
Channel efficiency matrix showing spend vs pipeline per dollar. Track payback periods, CLTV:CAC ratios, and ROI projections across all marketing channels.
Scenario Planner
Model conversion rates, deal sizes, and sales cycles. Save, compare, and share scenarios. Export side-by-side comparisons for board presentations.
Automation Engine
Cross-platform campaign optimization rules. Automatically pause underperforming campaigns, shift budgets to winners, and scale successful initiatives.
Variance Analysis
Track actual vs planned performance with gap analysis by channel and funnel stage. AI recommendations for budget shifts and optimization opportunities.
Ready to see how these features work together?
Built for Marketing and Finance Alignment
Instead of being just a CMO's toolkit, this becomes the shared planning table where Marketing, Sales, Growth, and Finance align on spend, pipeline, and revenue.
Board-Level Credibility
CFO-first outputs with variance analysis, CAC tracking, and ROI multiples in finance language. Export branded PDF decks ready for board presentations.
- Finance-first dashboards and metrics
- Variance indicators with red/amber/green status
- One-click quarterly board deck generation
- Share-link mode for CFO and CEO access
Cross-Platform Intelligence
Eliminate jumping between Google Ads, Facebook Ads, HubSpot, and spreadsheets. One unified view of campaign performance and pipeline impact.
- Automatic data sync from CRM and ad platforms
- Unified campaign performance across Google and Facebook
- Cross-platform attribution and ROI analysis
- Real-time pipeline coverage tracking
Scenario Agility
Test 'what if' pivots without spending weeks in spreadsheets. AI-assisted allocation shows the most efficient spend mix for any scenario.
- Drag-and-drop budget reallocation interface
- AI-powered spend optimization recommendations
- Save and compare multiple planning scenarios
- Impact forecasting for budget changes
Ready to Connect Your Marketing Spend to Revenue?
Join hundreds of marketing and finance teams who've transformed their planning process. Start your free trial today — no credit card required.